How Materiality Can Improve Stakeholder Engagement
Video
Discover these easy steps to connecting with stakeholders using the materiality assessment process.
Learn How Materiality Can Improve Stakeholder Engagement! Join Michelle Binczyk, Product Manager at FigBytes, as she dives into the need to know information about using the materiality assessment process to improve stakeholder engagement and buy-in.
Don’t miss this brief chat on materiality from the perspective of an experienced sustainability professional. This is a short excerpt from the full length webinar, The Secrets To Better Materiality Assessments and What to do with the Results. Check out the full webcast here!
| Zoë Frances | And I wondered if you could talk to us about how organizations can improve stakeholder engagement and buy in to their materiality assessment. |
| Michelle Binczyk | |
| Yeah, for sure. So I’ve been on both sides of the spectrum, so been asking for advice and giving and responding to surveys. So I think first and foremost is share the results of your materiality assessments with your stakeholders and welcome feedback and continue the conversation. | |
| Michelle Binczyk | |
| So your materiality assessment was just the first step. Next, once you’re going to start figuring out a strategy for your ESG programs and journey, you’re going to really still want to lean on your stakeholders. So, you know, this materiality assessment is a really good way to start developing those relationships because one thing I know from being a sustainability manager is that relationships are key. | |
| Michelle Binczyk | |
| Right. So you’re getting to build rapport with your stakeholders. Next, put your insights into action. So practice what you preach. So incorporate your findings into your sustainability strategy. And remember that everything comes that comes up on your materiality assessment is expected to be managed, right? So again, when we do the prioritization, we do tend to focus on, you know, the low hanging fruit or the short term kind of topics. | |
| Michelle Binczyk | |
| But just remember that even the long term less prioritize topics. You’re some of your stakeholders, maybe not all of them are interested in them. So remember to deliver on that. And then like I had mentioned earlier, just regularly repeat the process because this is going to help you identify the fast moving and changing topics for your organization, and that will help you get ahead and make sure that you’re being more proactive and forward thinking. |